High profile
26.11.2024 – Articles
The private equity social media playbook is emerging, begging the question; could your online presence genuinely influence fundraising and growth outcomes?
Greenbrook’s recent ‘Private Markets Digital Report 2024’, based on analysis of 130 private equity firms’ use of LinkedIn for brand building, engagement and reputation management, reveals some interesting takeaways.
Here we run through the key findings.
Key takeaway
Crucially, the report finds that impactful and sophisticated digital strategies are crucial for private markets firms to remain competitive and foster meaningful stakeholder engagement.
Love for LinkedIn
95% of private markets firms actively use LinkedIn, with follower growth averaging nearly 50% in the past year.
Most frequent posts include corporate updates, deal announcements, thought leadership as a means of boosting stakeholder engagement.
LinkedIn’s advanced tools, such as targeted campaigns and analytics, are used by 40% of firms to connect with specific audience segments.