It’s time to prioritise culture
07.07.2025 – Articles
As private capital investing becomes increasingly tech and data driven, smart capital is focusing on culture in order to restore balance and ultimately deliver long-term performance.
Private markets investors often prize product over people, with a laser-focus on technology, commercial traction and market opportunity. But as tech solutions and data-driven decision-making becomes increasingly commonplace, some investors are waking up to a critical insight: culture is not a soft factor. It’s a hard determinant of success.
For Diana Meyel, managing partner and COO of Cipio Partners – a tech-focused investor – the pandemic created a moment of pause a rare opportunity for reflection.